Week 15: Final Blog

Social media marketing as well as other application marketing has seriously changed the game in terms of reaching the target audience. Trends in using social media to connect consumers to services and products has proved to be highly successful. While it is smart to move along with trends, differentiation and brand image becomes a growing concern. The message and content should have a purpose and clear value. 

Different platforms have unique unwritten rules that most every business follows. The direction of your social media content should be accordingly associated with the guidelines of how the platform is viewed. It is important to understand how outside factors such as artificial intelligence may shift the trends in this field. I hope that all of you have learned valuable information regarding social media marketing and the different ways in which a plan can maximize exposure and performance.

As the end of the Spring approaches, I would like to recommend completing certifications for your field of interest as it offers great value on your resume and LinkedIn profile. The more in depth your profile is, the better off you will be since employers can see just how much experience you have.