Week 12: Ethics in AI

While machine learning proposes many benefits, there are a number of tradeoffs in regards to business ethics. The number one concern as mentioned in Todd Kelsey's book, Surfing the Tsunami, is that unemployment levels will increase. With this shift, the markets will also likely see some change. Also, the programming of AI is rather complex that could result in a snowball effect of errors can occur. There are many factors that go into the automation of computer decisions or functions which poses a threat of error.

Cyber security is an area that may see increased demand as the artificial intelligence plays a larger role in marketing and other fields. As technology gains more power, that same power can be used against us by hackers or evil entities. One last point I would like to cover in regards to the ethics of AI is the behavioral change in the business world. We have all dealt with disrespectful or unhelpful associates, and AI's have the ability to be programmed to treat all consumers equally while building relationships. It is very odd to think that AI technology can positively effect human behavior. With that said, the message that needs to be conveyed can be optimized which is great opportunity especially in SMM and other marketing fields.