Week 14: Social Media Norms

Each platform of social media has normalized a particular type of post or the actual content to be posted. For example, YouTube is primarily known as an informational platform where videos better display how to get something done. Although there are differences, all social media has one strong similarity. They all build strong business to user and user to user connections that encourages higher activity.

Social media marketers aim to engage the audience once they have established a connection. The type of engagement varies between platforms as well. LinkedIn engagement typically is more formal since it is viewed as the professional social media platform. Whereas Twitter engagement can be more informal such as poll voting new business ideas. Overall, each platforms has content rules that are expected to be followed. If your content varies from the norm, consider expanding your social media plan to a multi-platform plan!