Week 13: LinkedIn Marketing

LinkedIn is one of many social media platforms that has allowed businesses to advertise their business, although there are some unique differences. This platform is a professional business style social media used highly for recruiting and networking. More interestingly, LinkedIn allows individuals to create their own identity with the opportunity to market themselves towards possible future employers.

There are many ways better your LinkedIn profile. Adding experience and certifications are some important areas that employers will want to check out. Also, having an easily accessible resume attached to your profile can be helpful since it allows a deeper look at your qualifications. In order to gain more exposure, I encourage taking a closer look at all the sections available to be added on your profile (Education, Work Experience, Certifications etc.). After all, this platform is a mutual marketing platform, meaning that businesses are marketing to an audience and individuals are marketing themselves to business.