Of course, in social media marketing one of the main goals is to generate more traffic via ads and other marketing strategies. Although, Facebook is one platform that has regulated certain content. For example, in 2017 Facebook excluded non-sponsored page content from newsfeeds which cause a fall for many businesses traffic numbers. This has made the process more costly and possibly less interactive.
Facebook insights offers supported ideas to help improve your campaign. Whether the platform makes changes or not, insights are always adapting to find new ways to bring you success. Here are some ideas to think about...
- Add Links
- Use Interactive Content
- Targeting changes
- Try Likealyzer
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