Week 8: Facebook Insights

What is Facebook Insight and why is it useful? Facebook Insights is a unique tool that allows creators to view detailed data suggestions such as the optimal time to post content. Ultimately, it is a tool that reports on performance. The activity on your page is ever-changing so it is important to consistently check back in so you are making the necessary tweaks to your social media marketing plan. What all does Facebook Insights track?

• The best time of the day to post
• The best day of the week to post 
• Likes
• Reach
• Engagement

How does it work? Using analytical data and key metrics, there are patterns that are recognized that are to help creators improve performance. Being in a national shutdown scenario that we currently are facing, virtual sources become increasingly important. Many businesses are forced to work remotely due to COVID-19, and the trend right now is social media outlets and virtual intelligence offers. It is significant that creators are actively searching for ways to improve their current situation, especially in a time of widespread struggle. Facebook Insights is a powerful tool that I would recommend utilizing regarding social media performance.