Week 9: Social Media Traffic

Of course, in social media marketing one of the main goals is to generate more traffic via ads and other marketing strategies. Although, Facebook is one platform that has regulated certain content. For example, in 2017 Facebook excluded non-sponsored page content from newsfeeds which cause a fall for many businesses traffic numbers. This has made the process more costly and possibly less interactive.

Facebook insights offers supported ideas to help improve your campaign. Whether the platform makes changes or not, insights are always adapting to find new ways to bring you success. Here are some ideas to think about...

• Add Links
• Use Interactive Content
• Targeting changes
• Try Likealyzer 

Week 8: Facebook Insights

What is Facebook Insight and why is it useful? Facebook Insights is a unique tool that allows creators to view detailed data suggestions such as the optimal time to post content. Ultimately, it is a tool that reports on performance. The activity on your page is ever-changing so it is important to consistently check back in so you are making the necessary tweaks to your social media marketing plan. What all does Facebook Insights track?

• The best time of the day to post
• The best day of the week to post 
• Likes
• Reach
• Engagement

How does it work? Using analytical data and key metrics, there are patterns that are recognized that are to help creators improve performance. Being in a national shutdown scenario that we currently are facing, virtual sources become increasingly important. Many businesses are forced to work remotely due to COVID-19, and the trend right now is social media outlets and virtual intelligence offers. It is significant that creators are actively searching for ways to improve their current situation, especially in a time of widespread struggle. Facebook Insights is a powerful tool that I would recommend utilizing regarding social media performance. 

Week 7: Hootsuite

There are many tools available to help with your marketing strategies. But, one I would like to focus on is Hootsuite. Hootsuite is a social media management platform that is very user friendly. I recommend trying the free version (if possible) first to get acclimated on how to use it. And as you get more comfortable with the dashboard, Hootsuite pro is another option to consider.

What some of the benefits to using Hootsuite? Well one huge benefit is being able to cover multiple streams all from the same place. Also, you have a team managing your social media in which allows you to delegate responses to certain members. This is huge as there are many moving parts in running multiple departments, and errors can be common without proper organization.