Week 6: The Footprint of Facebook

Facebook was one of the first places where social media marketing started and grew into a new industry. If we simply look at the numbers, Facebook still has the most daily logins across all other platforms. Networking in the business world has proven to be helpful in multiple ways, an using a networking platform to promote business is just another smart alternative to traditional ways of marketing.

What has made Facebook so valuable to marketers? The platform enables marketers to utilize video, photo, and text in their own creative way. The ability publish creative advertisements on Facebook has allowed many marketers to gain much more exposure and activity.

Facebook is not the "best" necessarily, but the impact it has made to kickstart social media marketing has come a long way. Ultimately, with so many different platforms the one that more closely aligns with your marketing goals is the best choice, but Facebook is generally a great tool!