Week 5: Image

How people view your personal brand can be determined from many factors. Viewers consensus of your intentions, credibility and relevance are all large factors in projecting a consumer image of your brand. One main point throughout social media content is that there ought to be a clear focus. Keeping the overall message of your content interesting to your audience will make it easier for viewers to grasp an understanding of your image. Therefore, if your audience finds your content boring and unrelated to their interests, they may believe that your brand is illegitimate.

On another note, the content should be positive or engaging in some way. It is important to follow a successful model while creating unique differences. Also, it is important to show confidence in your brand as this can rub off on viewers to think positively of your image.

With recruiting turning more to digital outlets, it is also important to maintain a good personal brand. Meaning that your interests or posts are not portraying that you are a deviant person. Recruiters have access to social media just like anyone else, so it is essential to be aware of the content that you release.