Week 6: The Footprint of Facebook

Facebook was one of the first places where social media marketing started and grew into a new industry. If we simply look at the numbers, Facebook still has the most daily logins across all other platforms. Networking in the business world has proven to be helpful in multiple ways, an using a networking platform to promote business is just another smart alternative to traditional ways of marketing.

What has made Facebook so valuable to marketers? The platform enables marketers to utilize video, photo, and text in their own creative way. The ability publish creative advertisements on Facebook has allowed many marketers to gain much more exposure and activity.

Facebook is not the "best" necessarily, but the impact it has made to kickstart social media marketing has come a long way. Ultimately, with so many different platforms the one that more closely aligns with your marketing goals is the best choice, but Facebook is generally a great tool!

Week 5: Image

How people view your personal brand can be determined from many factors. Viewers consensus of your intentions, credibility and relevance are all large factors in projecting a consumer image of your brand. One main point throughout social media content is that there ought to be a clear focus. Keeping the overall message of your content interesting to your audience will make it easier for viewers to grasp an understanding of your image. Therefore, if your audience finds your content boring and unrelated to their interests, they may believe that your brand is illegitimate.

On another note, the content should be positive or engaging in some way. It is important to follow a successful model while creating unique differences. Also, it is important to show confidence in your brand as this can rub off on viewers to think positively of your image.

With recruiting turning more to digital outlets, it is also important to maintain a good personal brand. Meaning that your interests or posts are not portraying that you are a deviant person. Recruiters have access to social media just like anyone else, so it is essential to be aware of the content that you release.

Week 4: ROI and Performance on Social Media

As I have mentioned in previous posts, tracking key performance indicators is a huge determinant in decision making. One factor to consider is your return on investment(ROI). Large companies consistently watch ROI performance over a variety of different business activities to ensure that the company is healthy. In finance, we are able to make educated guesses on the future trends of business performance which is essentially what these companies are doing. Often, a company has to evaluate their internal activities and ask if it is sustainable.

With anything, too small of profit margins are an ongoing risk. This is because one large mistake or influence can spiral into disaster. Therefore, it is necessary to be proactive on your social media and determine new goals constantly in order to achieve the outcome you desire!

Being cost-effective on in social media marketing is important for success. Don't waste your time, effort and money on a platform that simply isn't the right fit!

Week 3: Social Media Content and Branding

"Actions speak louder than words". Everyone will judge what type of content you're posting and make assumptions about your company. Ultimately, your content should perfectly align with the overall brand image and goals of the organization. Why is this important? Using social media to project the brand image among millions of users across multiple platforms is a great way to connect to your audience. Creating strong content will keep consumers interested and generate brand loyalty. Once a business establishes a large crowd of loyal consumers, it is a great opportunity to explore new products/content. Sustaining a customer base while attracting unique users is what every business is trying to replicate. 

It can be very difficult because there a number of things that can affect performance. Therefore, it is beneficial to track internal factors as well as external such as competitor activity. Looking at competitors can offer some interesting insight on how to differentiate or produce further success. For example, if you recognize that a competitor is publishing videos on Instagram that is performing well, it would be important to consider working on a video for social media. In order to grab social media users attention, there has to be strong content. Keeping consistent content and maintaining a good brand image is critical when using social media platforms.