Week 2: Social Media Platforms

A businesses first goal when creating a social media account to market themselves is to connect best via the most optimal platform. How do they know which platform is best? Based off of some target audience research, businesses can estimate which one will allow them to have a wider reach within their audience. The more you can connect with the audience and provide strong yet interesting content will bring success. Wasting valuable time in creating and managing marketing on social media platforms that has little impact is a huge disadvantage.

Facebook and LinkedIn are the more professional options of the platforms and also hold millions of users. Other platforms such as Twitter, Instagram and YouTube are also great alternatives that are more focused on the content production. The three platforms listed above are very concentrated with video advertising making those a possible outlet for marketing. It is important to correlate what type of content you are producing with what the platform is traditionally used for. For example, posting channel updates on YouTube is most likely not going to grab many users attention compared to a produced video. Facebook and LinkedIn use similar strategies but have small differences. Overall, it is necessary to make a marketing plan and record some research on the most optimal ways to connect to your audience.