Week 1: Intro to Social Media Marketing

During the next few months I will be discussing several topics regarding social media marketing. Today, I will be giving a brief overview or introduction. Social media marketing is the strategy of using social media platforms such as Facebook to connect with your audience. Why do this? Here's why:

• Increase traffic
• Boost Sales
• Brand Awareness
• Stronger Connection to audience

There are also tools that businesses can utilize to monitor success or the general impact of using social media marketing. Traditionally, social media in the business world used to be used for promoting content and running advertisements but with technology being so prominent this has changed slightly. Now, social media has many functions. One being a way of monitoring employee behavior. Interestingly, this is a topic that is controversial since some people believe that it is an invasion of privacy. Nonetheless, the use of social media has become a major force in digital marketing and will continue to be for some time!